Untucked Woman: Elizabeth Eichhorn
Elizabeth, what keeps you on-the-go?
Honestly, there is a fire that burns within me that says that I can do this. I don't always listen, but it's there. Not only am I an entrepreneur in the food world, I am also a real estate agent. Time blocking helps to make sure that I am able to focus on the tasks I need to focus on. My dreams are pretty big which pushes me to keep going. I don't always want to create recipes for people or plan the next networking dinner, but I do it because I love what comes out of it and remember why I started it in the first place. My life shifted 7 years ago when I was diagnosed with Celiac Disease and severe food allergies, and I was incredibly lonely. I don't want other people to have to experience that same feeling. I love food and love connecting people--so that is what I do.
What's your day-in-the-life?
I wish I stuck to the same schedule, but it roughly looks the same. My alarm goes off in the morning, and I try to squeeze in a 15 minute work-out--this helps get me going. I quickly get ready for the day because I have to be at my Real Estate office by 7:30. From 7:30-5 my focus is on Real Estate, except for a 30 minute break during my lunch. That is when I do some social media for Mary Lee, catch up on an e-mail or two, and make a phone call about the next food event. Tuesday-Thursday's, I work on Mary Lee Kitchen from 5-7:30, because my husband doesn't get home until then. We will usually eat dinner, hang out with friends, or workout.
The weekends are pretty packed, but I love being outdoors. So, you will usually catch me gardening, hiking, or taking crazy long walks!
What do you wear to work?
My two worlds have a very different feel to them. Real Estate requires me to be a bit more put together, while Mary Lee Kitchen requires me to be in the kitchen and wearing clothes that breathe, move with my body, and I also feel good about myself in. I love wearing a coat or sweater to dress up my wardrobe.
What's one of the most rewarding parts about your job?
The people that I meet. No matter which "hat" I am wearing, I am there to listen. People want to be heard, especially when it comes to their food restrictions. When I was selling my GF cookies, a man came up to me and asked about the ingredients, I told him, then he started crying. He told me a story about how his 5 year old daughter, who is also Celiac and allergic to corn has never been able to eat a cookie, until they met me.
Even in real estate, I am caring for the memories that were built in the home. Some happy, some sad. It gives me such joy when I can gift people their unexpected dreams.
What's one of the most challenging parts about your job?
I probably say a dirty "yes" more times than I say a hard "no". I don't always have time to really commit to what I say "yes" to, but I want to please people. It's difficult for me to stand up for what I want to do at times. But, I am learning to stay focused on why I am doing what I do, and asking the question,"will this _______ help me get to my goal?"
What does an Untucked life mean to you?
Letting go of what the world see's of me, and focusing on who I want to be. For so many years I hid behind other's leadership and didn't know I had the talent to be a leader. When I was offered the opportunity to really lead, I found the place I am supposed to be. Taking risks has helped form me into a more confidant woman and entrepreneur.
From your experience, what can we learn from you today?
Remember why you are doing what you are doing, and time block--oh my gosh, so helpful! Also, remember to ask for help. So many people are willing to help you, they just need to be asked.
Get to know more about Elizabeth...